They are teaming up with the Parley for the Oceans, a group of artists, scientists, musicians, and designers dedicated to cleaning up the world’s oceans. Together, they plan on developing fibers made from plastic ocean waste that can be used in the manufacturing of clothing and potentially in shoes.
In the short term, Adidas also pledged to phase out plastic bags at its 2,900 stores worldwide.
Between 5 and 13 million metric tons of plastic waste ended up in oceans just 2010 alone, an amount that’s expected to increase in the coming decades if waste disposal techniques aren’t improved. Another study estimated that the ocean has about 600 pieces of plastic in it per every person living on earth.
Each ocean has its own massive whirlpool of plastic debris, but those patches only account for 1 percent of the plastic thought to be in oceans. No one really knows what happens to the other 99 percent — it might wash back to shore, it might breakdown into very small bits, or it might be eaten by fish and enter into the food chain.
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